Conceptual visualization of the proposed 400 West Market & Grocery Hub.
THE OPPORTUNITY
A Grocery Hub Built Around Location, Sourcing & Demand
400 West Market & Grocery Hub is a proposed year-round grocery, food, fulfillment, and operator-support Hub in Salt Lake City. The concept brings together a strategically positioned commercial property, exceptional nearby grocery sourcing, Co-Op Shopper product systems, local food partners, independent operators, and access to multiple local and destination markets.
The model is designed around advance ordering and aggregated demand, allowing much of the grocery purchasing to occur after orders are known. With the Salt Lake City Costco Warehouse/Business Center nearby and Walmart directly across the street, 400 West is unusually positioned to source efficiently while minimizing the need for large standing inventories and unnecessary product waste.
From 400 West, the Hub could support local households and high-density residential communities, senior communities, workplaces, independent grocery operators, hospitality partners, and Park City/Summit County customers and travelers—all through shared sourcing and fulfillment infrastructure.
The opportunity is to start with a focused portion of 400 West, prove the model against real demand, and expand the Hub as its products, operators, customers, and partner network develop.
THE LOCATION
A Property Positioned to Make the Model Work
400 West offers something more important than simply commercial space: proximity to grocery supply, interstate access, flexible operating space, and connections to multiple customer markets.
Located near the 1300 South I-15 interchange, 400 West provides convenient access throughout the Salt Lake Valley and toward I-80, Park City, Summit County, and Utah's mountain communities.
≈ 0.53 Acres
Approximately 23,087 SF site
≈ 7,500 SF
Total building area across three structures
≈ 6,000 SF
Main building
Strategic Access
I-15 • Salt Lake Valley • Park City/Wasatch Back
FLEXIBLE SPACE FOR A MULTI-PURPOSE HUB
The approximately 7,500 SF across three structures provides flexibility to develop 400 West around the needs of the Grocery Hub and the businesses operating alongside it.
Space could support grocery receiving and fulfillment, customer and operator pickup, local food partners, specialty products and Bundles, dedicated operator areas, storage, and other compatible commercial uses.
The property can be configured and expanded around the operating model, customer demand, and the priorities of the party developing the Hub.
Conceptual visualization of the flexible Market, Grocery Hub, and operator uses possible at 400 West.
400 West provides the location, space, and flexibility to develop the Grocery Hub around the opportunity.
WHY THIS LOCATION IS DIFFERENT
Costco Minutes Away. Walmart Across the Street.
One of 400 West's greatest advantages is unusually convenient access to grocery supply.
The nearby Salt Lake City Costco Warehouse/Business Center provides the primary sourcing foundation for 400 West. Its unusually broad assortment, extended operating hours, and extensive multipack configurations create a particularly strong sourcing environment for Costco Retail Ready products, Grocery Bundles and, most importantly, Smart Portions.
Costco provides the warehouse value. 400 West provides the infrastructure to make that value more practical.
Directly across from 400 West, Walmart provides convenient supplemental sourcing for Everyday groceries, smaller quantities, and fill-in products that may not make sense to purchase in warehouse quantities.
Local food and specialty partners add another layer—giving 400 West access to distinctive products that warehouse and mass-market retailers do not provide.
Conceptual visualization of 400 West bringing together warehouse, everyday, and local-product sourcing.
THE KEY DIFFERENTIATOR
Making Warehouse Value More Practical
Costco's warehouse model creates exceptional purchasing opportunities—but warehouse quantities are not always practical for travelers, smaller households, seniors, workplaces, or independent grocery operators.
A properly configured physical Hub can provide the receiving, organization, storage, staging, and product-handling environment needed to turn warehouse quantities into more practical customer and operator solutions.
SMART PORTIONS IS PART OF A LARGER PRODUCT SYSTEM
Smart Portions creates practical purchase options from eligible Costco multipacks while keeping individual units factory sealed and unopened.
Costco Retail Ready
Complete Costco Products
Costco Smart Portions
Practical Smaller Options
Grocery Bundles
Curated for Customers & Markets
Everyday Market
Flexible Everyday Products
Together, these give operators and customers access to complete Costco items, practical portions, everyday groceries, and curated Bundles that can incorporate local and specialty products.
A DIFFERENT GROCERY MODEL
Built Around Demand. Not Shelves Full of Inventory.
400 West is not designed to operate like a traditional grocery store. Instead of purchasing large amounts of inventory and waiting for customers to buy it, much of the Hub’s grocery sourcing can occur after orders are known and paid for.
ADVANCE-ORDER SOURCING
Customer demand drives purchasing, with much of the grocery sourcing occurring after orders are known and paid for—helping reduce excess inventory, spoilage, markdowns, and waste.
CURATED LOCAL MARKETPLACE
Local food and specialty partners expand the marketplace through wholesale, consignment, and other vendor arrangements—reducing inventory ownership.
SHARED FULFILLMENT INFRASTRUCTURE
400 West provides sourcing, preparation, staging, pickup, and operator support without the inventory structure of a conventional supermarket.
The goal is not to build another grocery store. It is to build a demand-driven Market & Grocery Hub around products customers and operators already need.
DIVERSIFIED DEMAND
One Hub. Multiple Markets.
The same 400 West infrastructure can support multiple grocery markets across Salt Lake and the Wasatch region—without depending on any single customer type.
Local & High-Density Residential
Households, apartments, condominiums and neighborhood/group ordering.
Senior Living & Community
Senior living and organized communities, including models such as Summit Vista.
Business & Workplace
Businesses, workplaces, employee groups and recurring grocery needs.
Park City & Summit County
Year-round residents, second homes, growing communities, and hospitality businesses.
Hospitality & Travel
Vacation rentals, property managers, resorts, hotels and destination travelers.
Independent Operators
Operators who serve their own customers while using 400 West for sourcing, fulfillment, pickup, and support.
Different customers. Different channels. One shared Market & Grocery Hub.
AIRPORT • PARK CITY • WASATCH BACK
A Major Destination Market Within Reach
Salt Lake City International Airport brings a substantial flow of travelers heading toward Park City, Deer Valley, and other Utah mountain destinations—creating demand for groceries, provisions, and pre-arrival convenience.
2.5–3.0 Million
Estimated out-of-state visitors flying into Utah annually for mountain recreation.
1.5–2.0 Million
Estimated unique out-of-state ski travelers flying into Utah during winter.
6.4 Nights
Average stay identified for an out-of-state skier.
Order before arrival. Source and prepare at 400 West. Fulfill through pickup, delivery, an operator, a partner location, or property stocking.
LOCAL + DESTINATION DEMAND
More Than a Vacation Market
Park City and Summit County offer a mix of year-round residents, second-home owners, hospitality businesses, property managers, employers, growing communities, and destination travelers.
Continued development in areas such as Deer Valley East Village adds to the region's long-term residential, hospitality, commercial, and visitor opportunity.
TWO WAYS TO REACH THE MARKET
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Mobile Operators
Use 400 West for sourcing, fulfillment and pickup → serve their own Park City/Summit County customers.
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Partner Locations
Consolidated orders from 400 West → established local partner → pickup, delivery or property stocking.
Orders can be consolidated at 400 West and fulfilled through operators and local partners—reducing the need for individual Salt Lake-to-Park City trips.
PROVEN CUSTOMER BEHAVIOR
Customers Already Pay for Vacation Grocery Convenience
Established services such as Prept Vacations demonstrate an existing Park City market for grocery shopping, delivery, and pre-arrival stocking.
400 West could serve that demand through a broader Hub model—combining Costco-centered sourcing, Smart Portions, specialty Bundles, local products, advance ordering, centralized fulfillment, pickup, independent operators, and partner locations.
The opportunity is not simply another vacation grocery service. It is shared infrastructure capable of supporting multiple products, partners, operators, and grocery markets.
A PARTNER-DRIVEN MODEL
Reach Customers Through Relationships That Already Exist
Potential partners already serve or interact with many of the customers 400 West could reach:
Property Managers
Resorts & Hotels
Concierges
Airport & Destination Travel
Transportation Providers
Residential Communities
Senior Communities
Workplaces
Local Food & Specialty Partners
Summit County Businesses
One relationship can potentially connect the Hub to many customers.
SHARED INFRASTRUCTURE
Let Operators Build the Market. Let the Hub Support the Backend.
400 West can give independent grocery operators access to sourcing, Smart Portions, Grocery Bundles, Everyday products, local and specialty products, order preparation, staging, pickup, and fulfillment support—without requiring each operator to recreate the same infrastructure independently.
Operators remain focused on customers, communities, routes, partnerships and service.
Operators build their customers. 400 West provides the infrastructure behind them.
START WITH DEMAND
Start Focused. Expand With Proof.
The concept does not require a fully built grocery store, large standing inventory or extensive delivery fleet at launch.
START
Advance orders • Costco sourcing • Everyday fill-in • local partners • pickup • Bundles • Smart Portions
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PROVE
Customer demand • product economics • operators • local partners • communities • hospitality • destination markets
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EXPAND
Hub capabilities • product offerings • operator network • partner network • fulfillment channels • markets
Build the infrastructure as demand proves it is needed.
400 WEST OPERATIONAL & FINANCIAL ANALYSIS
The 400 West Operational & Financial Analysis brings these moving parts together in one interactive Excel model. Adjust the assumptions to explore how different levels of sales activity, product mix, pricing, operator participation, and operating costs could affect the Hub.
400 West has multiple potential sources of sales and revenue—from direct online and pickup orders to walk-in customers, independent operators, destination grocery orders, partner space, and other Hub services.
Explore How the Hub Could Work.
SALES CHANNELS
Online & Pickup • Walk-In • Destination • Independent Operators
PRODUCT MIX
Full Items • Smart Portions
PRICING & MARKUPS
Adjust product mix and markup assumptions by sales channel
OPERATOR ACTIVITY
Operators • Sales Volume • Hub Packages • Service Fees
OTHER HUB INCOME
Stocking Fees • Partner Space • Trailer & Mobile Vendor Support
OPERATING COSTS
Rent • Labor • Utilities • Technology • Marketing • Other Expenses
Change the assumptions. Compare scenarios. See how the pieces work together.
The workbook separates 400 West direct retail sales from independent operator sales, while showing the total sales activity moving through the Hub. It also allows Full Item and Smart Portions sales percentages and markups to be adjusted independently across different sales channels.
Interactive Excel workbook • Best viewed on desktop or tablet
This workbook is an illustrative planning tool, not a financial forecast or guarantee of future results. Except for identified property information, assumptions are adjustable and actual sales, pricing, margins, expenses, operating requirements, and results may differ materially.
THE 400 WEST OPPORTUNITY
The Pieces Come Together at 400 West
400 West brings together an unusually strong combination of location, grocery sourcing, flexible operating space, local food and specialty partners, local and destination demand, and access to independent operators and fulfillment partners.
Co-Op Shopper provides the independent platform and systems that can power the Hub—including Smart Portions, Costco Retail Ready, Everyday Market, Grocery Bundles, operator infrastructure, and grocery-business support.
Together, they create the opportunity to build a demand-driven Market & Grocery Hub centered on advance ordering, efficient sourcing, local partnerships, shared fulfillment, and minimal unnecessary inventory and waste—rather than the overhead of a traditional grocery store.
MORE THAN A PROPERTY
For the right party, 400 West can offer more than control of a strategically positioned commercial property. The opportunity may also include flexible acquisition terms, development of the 400 West Market & Grocery Hub using the Co-Op Shopper platform, and potential defined market rights—subject to the final business arrangement.
Flexible Property Structure
Purchase • Seller Financing • Lease Option
Co-Op Shopper-Powered Hub
Platform • Product Systems • Operator Infrastructure
Potential Market Rights
Defined Hub territory and rights subject to final agreement
Start focused. Prove the model. Expand what works.
400 West can become the first real-world proof of concept for the Co-Op Shopper Grocery Hub model—and the development laboratory for a concept with potential well beyond this property.